The history of Duracell

Duracell is a brand of batteries, which are manufactured by Procter and Gamble. Duracell manufactures alkaline batteries in many sizes, such as AAA, AA, C, D, and 9V. Lesser used sizes such as AAAA, which are primarily used for pagers, penlights, and blood glucose meters and J size batteries for hospital devices, are also manufactured along with a range of button batteries using Zinc-air chemistry, used in calculators, hearing aids, and other small and mostly medical related devices. Duracell also manufactures specialty batteries, such as NiMH rechargeable batteries as well as batteries for cameras, watches, hearing aids, etc. Duracell’s two main battery brands are “Coppertop,” marketed as longer-lasting, and “Ultra,” directed at users of digital devices and devices, which need more power. Duracell also has a line of lithium chemistry batteries and products, manufactured outside of the U.S. In addition to this, Duracell owns the Procell professional-use brand.
Duracell originated through the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Company produced mercury batteries for military equipment use, trumping the Zn-air battery technology used in all applications. During the late 1970s, when the company’s concerns for the known effects of mercury began, mercury rapidly became an obsolete ingredient in all the manufacturing processes. And later, it was replaced by alkaline technology. During the 1950s, Kodak introduced cameras with integral flash and the design required a new cell size, and thus size AAA was introduced. In 1964, the word “Duracell” was formally introduced as a brand.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.